Head of Finance

Head of Finance

 On Application
 London, England
 11 Feb 2018
 Swoon Editions
Job Detail


We are the fastest-growing business in our space and are backed by some of the UK’s most respected VC’s. We have had 5 incredible years and now we need to set the foundations for 5 more.

This job isn’t for everyone, or just anyone. The pace is fast, expectations are high and resources are always constrained. Trying to build the future is never easy.

The old adage of ‘what got us here, won’t get us there’ is true. We’ve passed the 100 people mark, operate in multiple countries across different time zones and now need to create a finance function that will help us become a big global online furniture & homewares brand. We need to find the right person to help us do this.

You’ll be managing multiple work streams covering financial reporting, planning & analysis, corporate finance, legal, company secretarial and our increasing internationalisation.

You’ll pull together this disparate stream of activities and build and develop a finance team that will support and drive a business capable of changing an entire market.

You’ll need to be proactively testing new ideas, improving our processes, and convincing people to come along for the ride even when it’s difficult. You’ll persuade, nag, cajole and generally do what is needed to drive meaningful change in our business whilst always raising standards.

You’ll see things that need addressing and you'll experience constraints that you'll find restrictive, but you'll fight hard to get things changed for the better. And you’ll do it smiling (most of the time) and people will love you for it. Eventually.

You’ll have a lean but capable team and will need to pack a big punch; demands will be super stretching, the pace will be fast and delivery will be critical.

Some weeks you’ll prepare a critical Board update, implement a new piece of commercial analysis, and rework an internal finance process that has become inefficient. Others you will spend seeking legal advice for a major contract negotiation, set up international entities as we continue to internationalise, and update our website T&Cs as we roll out a new customer service. Every day will be different, from strategic to down and dirty, task-orientated to deeply analytical.

You’ll work with fantastic colleagues, have as many adventures as you have challenges and learn more about running and building a business, and changing an industry than you thought was possible.

You will report to the Chief Commercial Officer and work closely with the CEO and a highly engaged senior management team.

The things you’ll work on:

  • Financial planning & analysis
  • Commercial finance - margin, delivery, warehouse, ecommerce, marketing
  • Cohort analysis
  • Investor outreach / corporate finance
  • Company secretarial
  • Financial reporting including year-end audit & statutory accounts
  • Legal
  • Internationalisation
  • Management accounts
  • Accounts payable


  • At least 3 years PQE
  • You’re analytical, inquisitive and have a strong entrepreneurial aptitude
  • You’re versatile, flexible and aren’t afraid to get your hands dirty
  • You’re innovative, a problem solver and a fast learner
  • You can drive initiatives and take responsibility
  • You're great with Excel, Word, Powerpoint and Google Suite
  • You have a proven enthusiasm for technology & start-ups
  • You’re focused on results (we’re not fans of micro-management)
  • You get things done in a way that takes people with you
  • You have experience in interior design, furniture, homewares or e-commerce (a plus!)
  • And if you’ve done this before… well that would be incredible, but not essential


  • Competitive salary
  • Excellent tax-efficient equity scheme
  • 25 days annual leave & your birthday off
  • Company pension, paid health insurance, free gym & many perks
  • Staff discount

About Swoon Editions

Established in 2012, and backed by Index Ventures (Deliveroo, Dropbox) and Octopus Investments (Zoopla, Secret Escapes), we’re on a mission to be a global online furniture & homewares brand; making homes remarkable through distinctive design, beautiful craft and fair prices.

We launch new designs daily to give our growing community of ‘Insiders’ (email subscribers) a reason to engage and shop with us. Product launches are communicated through daily and weekly emails, with each design first produced in a very limited quantity of 10-20 pieces. Using real-time sales data, we test demand very quickly and then scale production on only the most popular pieces.